SeePM vs connecting ad platform MCPs directly
A direct MCP connects one ad platform to your AI with that platform's own login. SeePM connects every channel you run through one connection, keeps each client's business context, and puts roles and approvals in front of changes. For one person on one account, a direct MCP can be enough. As of Oct 2026.
Side by side
| Topic | SeePM | Direct MCPs |
|---|---|---|
| Setup | Add one SeePM connector to your AI app and sign in once. Connect each platform with your own login. | One connector per platform. Meta, TikTok and X host theirs; Google's you run yourself. |
| Logins | One SeePM sign-in for every channel. Platform logins are stored by SeePM, outside the AI's context. | One login per platform, in each AI app you use. |
| Business context | Saved per client: goals, audience, KPIs, what worked. Every answer starts from it. | You give it in each chat, or keep it in your AI's memory. |
| Several clients | Clients are built in. Every call names the client, and a client's accounts stay with that client. | A login sees every account it can reach. Keeping clients apart is up to you. |
| Changes | Roles decide who changes and who approves. Money changes follow your team's roles: they can be set to wait for a person's approval, must use the account's currency, and are read back after they run. | Each vendor's server and your AI app decide how a change is confirmed. |
| Coverage | 8 ad platforms and GA4, reads and changes, in one connection. | Varies: Google Ads' MCP only reads; Meta's reads and changes. Our Sep–Oct 2026 checks found no official MCP for LinkedIn, Reddit or OpenAI Ads. |
| Cost | Free connector for Google Ads and Meta. Every channel, GA4 and the SeePM app from $20/mo. | Set by each vendor. Google's is open source; you host it. |
When Direct MCPs is enough
- You run one platform, on your own account.
- You already keep the business notes somewhere and paste them in.
- Nobody else needs to approve a change.
- You need a vendor feature first, like Meta's Ad Library search outside the EU and UK.
When SeePM helps
- You run several channels, or several clients.
- More than one person touches the accounts.
- You want changes approved and checked after they run.
- You want the AI to start from what the client already told you.
Questions
Does SeePM use the vendors' official MCPs?
No. SeePM runs its own server for each platform.
Can I use SeePM and a direct MCP together?
Yes. They are separate connectors in your AI app. For Meta Ad Library research outside the EU and UK, Meta's own connector returns ads the public API does not.
What does SeePM cost?
The connector is free for Google Ads and Meta. Every channel, GA4 and the SeePM app start at $20 a month. Your AI plan is billed by its vendor.
Try it on your own accounts.
Free connector for Google Ads and Meta. Every channel, GA4 and the SeePM app from $20/mo.
Other comparisons
Last updated Oct 30, 2026. Vendor details are from their public pages and docs on that date.
Platform names and marks belong to their owners and are used only to identify them.