SeePM vs Google's Ads MCP
Google's Ads MCP is open source and has three tools, all reads: a query tool, field metadata, and the list of accounts you can reach. You run it yourself, with a Google Cloud project and credentials. SeePM connects Google Ads with your Google login, reads and changes campaigns, budgets and keywords, and keeps each client's context. As of Oct 2026.
Side by side
| Topic | SeePM | Google's Ads MCP |
|---|---|---|
| Setup | Sign in with Google. SeePM's Google sign-in is verified by Google (Oct 13, 2026). | Install it, enable the Ads API in a Cloud project, set up credentials, then add it to your AI app. |
| Tools | Reads and changes: budgets, campaign status, keywords, targeting, creatives. | Three tools, all reads. Queries use GAQL. |
| Business context | Saved per client: goals, audience, KPIs, what worked. Every answer starts from it. | You give it in each chat, or keep it in your AI's memory. |
| Several clients | Each client's accounts are linked to that client. Accounts under a manager account work by customer id. | Every account your login reaches. Manager accounts take a login customer id setting. |
| Changes | Approvals by role, a dry run before a change, the account's currency on money changes, and a read-back after. | None. It does not change accounts. |
| Coverage | Google Ads plus 7 more ad platforms and GA4. | Google Ads, read only. |
| Cost | Google Ads is in the free connector, with Meta. | Open source (Apache-2.0). You host and run it. |
When Google's Ads MCP is enough
- You only need to query the account.
- You are comfortable running a local server and a Cloud project.
- You already write GAQL.
When SeePM helps
- You want to make changes, not only read.
- You run Google Ads for several clients.
- You do not want to run a server.
- Changes should be approved and checked.
Questions
Can Google's MCP change my campaigns?
No. As of Oct 2026 its three tools only read.
Does SeePM need my developer token?
No. You sign in with your Google login; SeePM handles API access.
Is Google Ads free in SeePM?
Yes. The free connector includes reporting and changes for Google Ads and Meta.
Try it on your own accounts.
Free connector for Google Ads and Meta. Every channel, GA4 and the SeePM app from $20/mo.
Other comparisons
Last updated Oct 30, 2026. Vendor details are from their public pages and docs on that date.
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