Apple Ads MCP server
SeePM is an Apple Ads (Apple Search Ads) MCP server: it connects your App Store ad accounts to Claude, ChatGPT and any other MCP client. Ask about campaigns, keywords and search terms, and add keywords or negatives. Apple Ads uses API keys per client and is on the Starter plan, $20 USD a month.
| Status | Live |
|---|---|
| Tools | 25+ to read and change, plus a governed API request |
| Login | Apple Ads uses API keys, not a sign-in |
| Works in | Claude, ChatGPT, Codex, Cursor, Grok, any MCP client, the SeePM app |
| Price | Starter, $20 USD a month |
What you can ask
Plain-language requests, the way you would ask a colleague. The label says which kind of work it is.
Which search terms triggered our ads last week?
Search term reportShow the keyword report for the US campaign.
Keyword analysisAre we on pace with this month's budget order?
Budget pacingWhich custom product pages do we have?
Product pagesAdd these keywords as negatives to the Brand ad group.
Change
What it can read and change
As of October 2026, SeePM's Apple Ads MCP has 25+ tools that read and change, plus a governed request for anything the other tools do not cover.
Reads
| Reports | campaign, ad group, keyword and search term reports |
|---|---|
| Structure | organizations, campaigns, ad groups, ads, budget orders |
| Keywords and app | targeting and negative keywords, app info, custom product pages |
Changes
| Campaigns and ad groups | create, update, pause |
|---|---|
| Keywords | add and update targeting keywords, add negatives |
| Ads | create and update ads |
Tool total from SeePM's tool manifest on October 30, 2026, rounded down to the nearest 5. The generic request is classified per call: a read stays a read, and a write is checked like any other change.
How changes stay safe
- You decide who changes what. Each tool has a risk level, and your organization sets each level to auto, ask or deny per role. A change on "ask" waits in the approvals queue until a leader of the client or an admin approves it.
- You can preview a change first. Apple tools take a dry run where the platform supports it, and a dry run never needs approval because it changes nothing.
- A change that asks to go past a platform safety limit (a large budget jump, for example) always waits for a person, admins included.
- A change runs once. After it runs, the server reads the object back and SeePM shows what the platform now has. If that differs from what you asked, SeePM says so and does not send the change again.
- Money-setting tools take the currency you meant.
- Keys Apple rejects are marked invalid and not sent again until a leader replaces them.
- A dry run on an Apple tool that has none is refused before anything is sent.
How to connect
AI apps
| App | How | Needs |
|---|---|---|
| Claude and Claude Code | Add SeePM as a connector in Claude, or to Claude Code in the terminal, and sign in once. | Any Claude plan that has connectors |
| ChatGPT and Codex | Add SeePM as a connector in ChatGPT, or to Codex in the terminal. Same sign-in. | ChatGPT connectors need Developer mode (Pro, Business, Enterprise, Edu) |
| Cursor and Grok | Add SeePM's server URL. | Guides in SeePM under Connect AI |
| Any MCP client | Add SeePM's server URL: www.seepm.app/api/mcp. | The app must support remote MCP servers |
| SeePM app | Chat, automations, account links and your business notes on the web. No other AI needed. | Starter or Plus |
Apple login
Apple Ads uses API keys, not a sign-in. A leader adds each client's keys in SeePM Settings, and SeePM creates a short-lived token from them on every call. You can disconnect it from Settings at any time. If a client has only one Apple account, SeePM uses it without you naming it.
Price
Starter, $20 USD a month, or Plus, $100 USD a month. Not on the free connector. Claude and ChatGPT bill their own plans.
Questions
Does it work with Apple Search Ads accounts?
Yes. SeePM lists the platform as Apple Ads; it reads the organizations your keys can reach and their campaigns.
Why keys and not a login?
Apple's Ads API works with keys per organization. A leader pastes them once in Settings and SeePM keeps them in its vault.
Is the Apple Ads MCP free?
No. Apple Ads is on Starter, $20 USD a month, which includes every connected platform, GA4 and the SeePM app.
Does the Apple Ads MCP work with ChatGPT?
Yes. Add SeePM as a connector in ChatGPT; connectors need Developer mode, which comes with the Pro, Business, Enterprise and Edu plans. Codex works from the terminal.
Connect Apple to your AI
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